We use our hearts and minds to design digital services that help both people and organizations to bring out the best in themselves. Services that add meaning to people’s lives and work. And we support organizations in developing this capability themselves.
As designers, we aim to improve the world by creating services that are valuable, authentic, and credible. We call this TrueX design. The result is a sharp digital strategy and powerful design, meticulously crafted in every expression of the service.
Modern consumers want to know what an organization stands for before using its services. They are even willing to pay more if a brand shares their values.
We see organizations struggling to be meaningful and to address deeper needs. Consider values like sustainability, inclusivity, or good employer practices. However, not everything needs to be world-saving. Your service can be valuable on various levels, from basic and functional to more emotional and meaningful.
At each level of values, you can forge deeper connections with your customers, thus increasing loyalty. Organizations would do well to clearly understand on which shared values the most connections are made.
Where values overlap with those of their customers, that's where it gets interesting. For us too. Because only services that are valuable, authentic, and credible help people get more out of life, work, or themselves. And that's what we aim for: TrueX design.
Driven by our own desire to truly connect, we aim to improve products and services. Not just slightly or superficially, but completely and thoroughly. That's just how we are. And we see that our approach is needed and excites others too. We are designers with a variety of expertise, from interaction design, service design, visual design, content strategy, UX writing, front-end development to strategic advice. Behind the scenes, coaches support our people. What unites us is the pursuit of better.
Therefore, we want to work with organizations that truly want to create valuable services and products. Those that want to make the world a better place. We believe in the power of collaboration. Because it brings out the best in us. But also because it makes things more enjoyable: we inspire each other by sharing trends and developments, we use each other as sounding boards, and we love to share our ideas in blogs and meet-ups. Want to meet? Feel free to come by.
We aim to contribute to a better world for everyone with our work, our agency, and together with our clients. A world that is fairer, more inclusive, and more sustainable. As a B Corp, we are part of a movement of about 7350 companies worldwide that are committed to a new economy in which companies benefit not only their shareholders but also have a positive impact on people, society, and the environment.
Of course, we enjoy getting to know you—it's kind of in our DNA, you could say. We also love to hear if there's anything you'd like to know about us. Feel free to ask. Contact Susanne!
Strategy director
+31 6 42 13 92 39
susanne.van.mulken@informaat.nl
